Cross-cultural research is a field of study that focuses on comparing and contrasting the behaviors, beliefs, values, and practices of people from different cultures. This type of research aims to understand how cultural differences influence various aspects of human life, such as communication, relationships, decision-making, and social norms. Cross-cultural research often involves conducting studies in multiple countries or regions to identify commonalities and differences in behavior and attitudes across different cultures. This research helps to promote intercultural understanding and can have practical applications in areas such as international business, education, and healthcare.